Financial Analysis • Process Improvement • Strategic Planning
QUALIFICATIONS SUMMARY
Energetic, results-producing professional with a proven record of branding initiatives, strategic positioning, process improvement and marketing strategies. Proficient developer and leader of tactical marketing plans and visions. Accomplished communicator and project leader.
PROFESSIONAL EXPERIENCE
Legacy Landscapes, Inc. Marietta, GA 2007
(Award winning design/build firm in Marietta, GA specializing in high-end residential projects featuring pools, hardscapes, ponds, and outdoor kitchens. Revenues exceeding $3.5 Million.)
CONSULTANT/CHIEF OPERATING OFFICER
Hired by owner to optimize current operations while preparing for future growth.
Established 5 year vision including growth strategy, market penetration, increasing gross margins, and solidifying the entire process from lead generation to project completion.
Consolidated debt position, reducing monthly expenses by 24% and overall interest paid 3%.
Restructured organizational responsibilities and compensation/incentive plans to improve efficiencies and create an environment based on overall company profitability.
Introduced monthly financial statements and benchmarking allowing management to make more timely and effective decisions.
Scrutinized historical financial results uncovering understated unearned revenue, adjusted prior years and reformed current accounting adjustments.
Created database, surveys, and process to enhance the customer experience and provide an easy to use lead tracking tool.
Lafarge North America, Concrete Division, Alpharetta, GA 2002 – 2007
(Leading construction materials supplier of cement, aggregates & concrete, and gypsum worldwide. US Southeast Division revenues exceeding $500 Million.)
MARKETING DIRECTOR
Developed comprehensive marketing plans defining the vision and strategic tactics to penetrate and grow market presence and profitability. Integral leader of product development initiatives.
Created annual marketing plans to optimize market coverage, detail competitive intelligence, strengthen goals and action plans, improve customer and product mix, implement the global vision and strategy, and ultimately improve profitability and revenues.
Increased new product incremental margin from $400k in 2005 to $1M in 2006 on comparable volumes.
Revenue increased 16% in 2006 versus 2005 on comparable volume as a result of detailed market and customer segmentation efforts.
Launched three new branded products supporting the end-to-end process from sales and operations support through customer follow-up.
Coordinated communications and procedures across every product line guaranteeing the successful development of new products.
Provided market segmentation and pricing strategy for all branded product launches.
Wrote and delivered presentations for customers, engineers, and industry experts promoting the brands.
SPECIAL PROJECTS MANAGER
Effectively managed teams leading process improvement initiatives. Provided reporting and data analysis for executive management. Managed end-to-end process flows, project and operational personnel.
Performed customer, business and market research and analysis for executive management.
Performed due diligence on strategic acquisitions specific to market overlap, vertical integration, and customer base profitability for targeted market expansion.
Led execution of acquired company integration specific to system migration, data consolidation and customer management.
Restructured and administered sales commission plan to drive value added product sales, generating more revenue and increasing margin over materials for all products.
Assumed responsibility for unprofitable aggregate resale business line leading it from a net loss to a profit greater than 200% of budget during the first six months. Currently generating consistent returns of $250K annually on $2M in sales.
Supervised concrete billing processes and employees ensuring accurate billing, implementation of mass price increases, provided guidance to sales management on new item setup and pricing, and created customized billing solutions for high profile clients.
Originated and supervised a team of 4 employees performing audits of all invoices produced by operations personnel. During the first fifteen weeks, this team increased customer service, reduced the amount of charge backs generated by customers and corrected over 2000 billing errors. Revenues increased by more than $150k annually.
Analyzed ineffective cash on delivery and cash application process; instituted new control procedures and recovered more than $650,000 in misapplied or mishandled cash payments.
Implemented central dispatch department and Global Positioning System tracking solution for a fleet of 375 concrete trucks optimizing delivery efficiency, customer service and profitability.
PricewaterhouseCoopers LLP, PwC Consulting Division, Atlanta, GA 2001 – 2002
(World’s largest professional services firm.)
CONSULTANT
Performed key functions on client engagements and provided principal consultants and managers with support in day-to-day consulting activities. Managed monthly project billings of $2M and 30+ resources. Achieved SAP FICO certification and also worked with Oracle and Peoplesoft. Performed in-depth research on potential market segments and clients, contributing to future targeting decisions of the Firm.
EDUCATION
Bachelor of Science in Business Administration, Accounting
The University of Tennessee, Knoxville, TN
ADVANCED COMPUTER SKILLS
Microsoft Excel, Access, Word, PowerPoint & Project
Cognos Business Intelligence
